Marketing to Men Executive Summit Conference, Las Vegas
 
Speaker Bios


Ali, Ian
Eastern Regional Sales Manager, Massive Network


As the Eastern Regional Sales Manager for Massive Network, Mr. Ali oversees Massive's dynamic in-game advertising sales force and drives market outreach efforts throughout the entire US East coast and Canada regions.


A seasoned executive with twelve years of digital media experience, Mr. Ali joined Microsoft Corporation in 1999 as one of the first media sales executives for the company. Before joining the Massive team in 2006, Ian successfully led the closure of the first groundbreaking XBOX advertising sponsorship program. He's also been a highly vocal evangelist and champion for the in-game advertising medium by participating in numerous industry panels, workshops, and forums.


By working closely with his partners within Microsoft Advertising, Ian strives to further promote the progress of the Massive in-game advertising medium through education and development of market-based solutions designed to connect the elusive Male 18-34 demo to top marketers.



Burbank, John
Chief Marketing Officer, The Nielsen Company


John Burbank is Chief Marketing Officer for The Nielsen Company. In this position, John is responsible on a company-wide basis for Nielsen’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.


Before Nielsen, John was Chief Marketing Officer for AOL, responsible for building brands and driving audience metrics in support of the company’s advertising business model. Prior to joining AOL, he served as Vice President Marketing at AT&T -- among his many achievements, John developed the "Signal Bars" advertising campaign, which was subsequently adopted by Cingular and the new AT&T.


Prior to AT&T, John spent a decade at Procter & Gamble in brand management and finance. As a Brand Manager on Pampers he led P&G's pioneering Internet efforts and established Pampers.com as the global centerpiece to a multi-platform 360-degree marketing program directed towards new mothers.



Daniels, James
Vice President, Marketing, Church & Dwight Co., Inc.


James A. Daniels is currently vice president of marketing for Trojan® brand condoms. Over his 13 years with Church & Dwight, he has held senior marketing positions, including Director of Personal Care and Senior Director of Oral Care. He also played a leading role in Church & Dwight’s acquisition of Carter-Wallace and the Trojan brand in 2001. He began his marketing career at Sterling Health working in the Bayer Analgesic Division.


A graduate of Gordon College, where he majored in economics. He holds an MBA in marketing and finance from Columbia Business School.


He currently serves as an advisor to the board of directors of HiTOPS®, a New Jersey–based nonprofit organization committed to promoting adolescent health and well-being through accessible clinic services and peer-based education programs.



Dodge, Mike
SVP/General Manager, AtomicOnline


Mike Dodge is SVP/General Manager of AtomicOnline. He is currently responsible for branding, strategic planning, business development, marketing, sales and operations for the CraveOnline, SheKnows and TeenCrunch brands.


Formerly, Dodge was General Manager for the Home & Real Estate Division of Internet Brands, Inc. where he oversaw the division’s expansion from three to twelve major Web properties. Prior to this, he served as Sr. VP/Strategy at GE Money - WMC Mortgage, where he developed a number of new product and business ventures for GE before running their cross-border mortgage lending business. He also served as CMO for ZENSYS A/S, a Cisco & Intel-backed wireless technology company, and held management positions with McKinsey & Co. and the Proctor & Gamble Company. He holds an MBA from the Harvard University Graduate School of Business Administration, and a BA in Political Science from the University of Chicago.



Essig, Jack
VP/Publisher, Men's Health


Jack Essig is publisher of Men's Health, the largest men’s lifestyle magazine brand in the world, with 38 international editions and a U.S. circulation of 1.8 million.

Under Essig’s leadership, Men's Health has experienced record-breaking growth on the business front and recorded its best advertising performance ever in 2007. Under his tenure, Men's Health has been named to Advertising Age’s “A-List” (’03 and ‘04) and to Adweek’s “Hot List” (’04 and ’05). More than 400 new advertisers were introduced to Men's Health during Essig’s tenure including Apple, Porsche, Jaguar, Mercedes, Lexus and Citibank. Essig, 38, was named to Advertising Age’s prestigious “40 Under 40” list that recognizes excellence in the publishing industry in 2007.


Prior to joining Rodale in 2001, Essig served as advertising director for Men’s Journal and a sales representative for Traditional Home. A Niagara University graduate, with a degree in Communications and Public Relations, Essig lives in Wilton, CT, with his wife, Kathy, and four daughters. He is an avid triathlete participating in several races each year.



Glover, Dick
President and CEO, "Or Die Networks" and "Funny or Die"


Dick Glover is President and Chief Executive Officer (CEO) of the Or Die Networks, which includes FunnyorDie.com, ShredorDie.com, EatDrinkorDie.com, PwnorDie.com and KungFuTodd.com.


FunnyorDie.com was featured in Adweek's "Digital Hot List," and since its launch, the site has had over 143 million video views and features and more than 24 thousand videos -- including "The Landlord," featuring Will Ferrell and Adam McKay, which is among the top three most-watched videos on the Web, having been viewed over 55 million times since its debut.


Prior to Funny or Die, Glover was Vice President of Broadcasting and New Media for the National Association of Stock Car Auto Racing (NASCAR) and for NASCAR Digital Entertainment. A 20-year veteran of broadcasting and media, Glover was previously an Executive at the Walt Disney Company in various Senior Management roles in their ABC and Internet Groups, and spent seven years with ESPN, most recently as Executive Vice President, Programming.



Janoff, Barry
Executive Editor/Sports Editor, Brandweek


Barry Janoff has served as executive editor of Brandweek magazine since April 2001 and added the title of sports editor in January 2004, writing the weekly “The Game” column and other sports-marketing news stories and features.


Prior to joining Brandweek, Janoff was senior editor at Progressive Grocer, a sister Nielsen publication, for more than two years. Janoff has covered sports for more than 20 years and has had articles published in Entertainment Weekly, The Sporting News, Newsday, the San Francisco Chronicle, Basketball Digest, in-flight publications for USAir, Delta, United and American Airlines, Street & Smith's sports annuals and the yearly The Complete Handbooks of pro football, baseball and basketball, among others. Janoff has also authored three biography books for kids on wrestler Hulk Hogan, baseball's Alan Trammel, and Michael Jackson; in 2004, a compilation of his articles from Football Digest appeared in book form.



Mackall, Kevin
Senior Vice President, MTV & MTV2 On-Air Promotions


Kevin Mackall is Senior Vice President, MTV & MTV2 On-Air Promotions. In this role he is responsible for overseeing all on-air promotion for MTV and MTV2, working directly with the marketing, pro-social, and programming departments, and serving as overall creative director for MTV’s multi-platform brand-works.


Kevin has overseen some of MTV and MTV2’s most memorable projects and campaigns, including recent groundbreaking programming campaigns for “The Hills,” “America’s Best Dance Crew,” and “The MTV Movie Awards." This year, Kevin has led the creation and execution of MTV’s game-changing music and channel environment initiative “52 Bands/52 Weeks” where each week MTV gives over all promo time in a given week to a new band each week of the year.


Kevin’s recent pro-social work includes the upcoming youth voting effort “Choose or Lose” as well as the ongoing sexual health awareness campaign in conjunction with the Kaiser Family Foundation. Kevin is also responsible for developing specific on air work for Paramount Films, which recently included campaigns for Stop-Loss and Cloverfield.



Napolitano, Christopher
Editorial Director, Playboy magazine


As the editorial director, Christopher Napolitano is responsible for the day-to-day editorial policy and operation of Playboy magazine. He oversees the photo, art and editorial departments and reports to Playboy founder and Editor-In-Chief Hugh M. Hefner and is based in the company’s New York publishing headquarters.


Napolitano’s first issue over which he had creative control garnered extensive media attention for its outstanding editorial and visual elements. The September 2004 edition, featuring a pictorial of the Women of the Olympics and the Playboy Interview with the Google Guys, received nearly universal press coverage.


Prior to being appointed editorial director in July 2004, Napolitano served as executive editor, overseeing a variety of fiction and non-fiction pieces. He has worked with a wide range of writers, including Norman Mailer, Lauren Weisberger, Neil LaBute, Ice-T, Vince Bugliosi, Toby Young, Amy Sohn, T.C. Boyle, Ethan Coen, and Chuck Palahniuk.


Napolitano began his career with Playboy in 1988 as an Editorial Assistant in the fiction department. Before being promoted to editorial director, he served as executive editor in 2004 and features editor since 2002.



Pisarek, Mariusz
Account Director, The Kaplan Thaler Group


Mariusz Pisarek is an Account Director managing the Trojan® account at The Kaplan Thaler Group.


His fifteen year career in consumer communications spans across various geographies, several product categories and communications disciplines.


He began his career in advertising at D’Arcy Warsaw, Poland. He spent five years there managing packaged goods, telecommunications and healthcare accounts for blue chip clients such as P&G, Coca-Cola, Carlsberg Brewery and Tetra Pak.


In 1998 Mariusz was transferred to D’Arcy/Publicis New York headquarters to manage P&G’s NyQuil and several Pfizer pharmaceutical accounts. Later, during his tenure at Grey Worldwide, he supervised global accounts for Novartis and GlaxoSmithKline. At KTG he has worked on global P&G business, and most recently Church & Dwight and Shire Pharmaceuticals.



Richman, Keith
CEO, Break Media


Keith Richman, a recognized industry leader and successful entrepreneur, is Chief Executive Officer of Break Media. Keith is responsible for providing the company’s overall strategic direction and leading in the areas of business development and marketing. Break Media is the Internet’s premier entertainment community for men. It’s five wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighter) and the over 60 site Break Media Network reach over 50 million men aged 18-34 worldwide.


Keith was recently included in the AlwaysOn 2008 Hollywood IT List and The Hollywood Reporter’s list of Top 50 Hollywood Innovators. Keith has also been named to The Hollywood Reporter’s Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40” by Multichannel News and was named one of the “10 to Watch” by Television Week in 2006.



Risafi, Peter
Senior Vice President, Brand Marketing / Executive Creative Director, Comedy Central


Peter Risafi is senior vice president, brand marketing/executive creative director for COMEDY CENTRAL. He is based at the network's New York City headquarters and reports to Michele Ganeless, the channel's president.


Risafi is responsible for all brand creative and strategic marketing for COMEDY CENTRAL, insuring a consistent look and unified voice for the COMEDY CENTRAL brand across all media and platforms.


Since joining COMEDY CENTRAL in 2000, Risafi has spearheaded two network brand redesigns in 2000 and 2004 which have given COMEDY CENTRAL a new dynamic and distinctive look that won dozens of industry awards for marketing, promotion, and design execution.


Prior to his time at COMEDY CENTRAL, Risafi served as executive producer and creative director for the launch of SoapNet for Disney/ABC Cable Networks. Previously, he was vice president and creative director of Lifetime Television Networks' on-air and off-air creative group, creative director and executive producer for the launch of Nickelodeon's Latin American networks, and an executive producer of on air promotion and short form programming at fX/fXM Fox Cable Networks.



Rochester, Geof
Executive Vice President of Marketing, World Wrestling Entertainment, Inc.


Geof Rochester, Executive Vice President of Marketing for World Wrestling Entertainment, Inc., oversees WWE’s global marketing, integrated brand initiatives, talent branding, live events, pay-per-view, advertising and promotions, research, creative services, and public and government relations.


Prior to joining WWE, Rochester was previously the Senior Vice President of Marketing at Showtime Networks, where he managed all aspects of marketing and was an integral part in the launch of several successful series. Prior to Showtime, Rochester also held senior marketing positions at Comcast Communications, Radisson Hotels International, Marriott Corporation, and Proctor and Gamble.


Rochester holds an MBA from the University of Pennsylvania’s Wharton School. Rochester co-founded the James “Jabbo Kenner” Basketball League, a high school/college summer basketball league, and has received numerous awards in the cable industry, including being recognized as one of the “Top 50 Minorities in Cable” and is a recipient of a CableFax Magazine Faxie for Best Marketer.



Tuchman, Robert
President, Premiere Corporate Events


Robert Tuchman has made an enormous impact on the sports and entertainment industry at a young age. A native New Yorker and President of New York based Premiere Corporate Events (formerly TSE Sports & Entertainment), he heads an operation that specializes in everything from sports and entertainment hospitality and corporate events, to athlete marketing initiatives and promotions.


Tuchman’s company has been named a Top 100 promotion company for seven consecutive years, a Special Events Magazine Top 50 planning company for three consecutive years, and has also been selected to the Inc 500 list. Robert Tuchman signed an agreement with AMACOM to release a part autobiography and part “how to” book titled, Why Not Me? The Art of the Entrepreneur. The story is an inspirational one, for readers looking to succeed in business by following their passion in life. He is also the author of The 100 Sporting Events You Must See Live -- both books will be released in 2008.




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